Hiring an Administrative Assistant to Do Your Marketing & Web Work? It’s Not Their Job! Top 10 List of Virtual Experts You Need For Your Business.

I’m in Shock!

How the heck did this happen! Multi-tasking roles all in one!

Hello, my lovely,

Yep, 2 months have passed so quickly in between my blogs — it’s called life.

So, let’s get right to it.

This may come as a surprise …

Just like you, I rely on a regular job to pay the bills while building my business.

I’m in the market for what I do best — professional writing and marketing — keeping my job search to my expertise.

I decided to switch my job search to executive-level administration and a virtual assistant. Take a few steps back to my roots while I work with my current clients.

And I rediscover the expectation in the modern world.

Oh Brother!

I have found it interesting — the standard expectation for administrative support now includes:

• Writing

• Marketing

• Website Management

What the?

I get it — Changes because of our virtual work require more and more.

• Phone calls have turned into emails

• Returning said phone call/email takes too much time

• Filtering communication from all forms — apps, social — “just everywhere” it’s a daunting task.

• Stay up to date with SEO keywords, the trends, and worrying about competitors.

Most business owners do not want to do “paperwork”, organize an email, or update their website. They want to focus on their clients to bring in sales/services. Therefore, an admin expert comes in for the “behind-the-scenes” clean-up.

The Problem Is Not Every Virtual, Admin, or Executive Assistant Is A:

• Markerter

• Writer

• or Website Savvy

The admin support role is now required to stay on “top of the world”! Pushing for more cross-training and multitasking job roles beyond — filtering emails, returning calls, and projects.

Business owners do not have time to research what they need because maybe they just don’t know what they need. It’s easier to “lump sum” — webcopy, marketing, graphic design, Canva creation, and social posting while communicating with clients.

Let me tell you. Your admin support is not trained for what you need.

— Yep, I said it!

These are my boundaries to support my administrative people!

If you wonder why your assistant quits = too much of the above on their plate for very little pay.

So, what do you do when you need more from your Administrative Assistant?

Let me guide you to the top 10 virtual positions you need for your business to succeed!

Keep reading, there’s a bonus section!

Breakdown of What is What:

Every one of these roles involves: Detail to attention, communication, and collaboration.

• 1. If you struggle to filter and returning your emails, answer calls or messages, need someone to manage your daily office tasks, and projects.

  — You Need an Administrative Assistant (AA).

  • A great starter role for anyone eager to learn.

  • Starting pay is $14.00.

• 2. If your website needs keywords to attract your ideal client, creation of social media posts (words), research the latest trends for your blogs, create email campaigns, and persuasive call to action newsletters to make a sale.

  — You Need a Copywriter.

  • They are often the starting point for marketing materials management.

  • Works closely with Digital Marketing, Graphic Designers and Social Media Management.

  • Can be trained, certified or earn a bachelor’s degree or higher.

  • Starting pay $25.00 per hour.

• 3. If you want to manage your email campaigns/newsletters path from your client's inbox to a sale, website traffic reports, or ideal customer builds in Google Analytics. Lots of number action.

  — You need a Digital Marketing Specialist.

  • Strategic developers who watch website flow and digital channels.

  • Analyze the data for reports with sales, leads, and awareness.

  • They can be certified or earn a bachelor’s degree or higher.

  • Average pay is $30.00 per hour.

• 4. If you are a high level executive or company president who needs someone to manage your calendar, book your trips, a liaison to you, top-notch problem solving at the executive level.

  — You need an Executive Assistant (EA).

  • Experience AA at the highest level.

  • Management-level and may oversee other AA.

  • Average $26.00 per hour.

• 5. If you need branding presence across social media platforms, build and engage with the social community to help drive traffic and sales.

  — You need a Social Media Manager.

  • Collaborates with a copywriter.

  • Watches social trends, schedule posts and engages with the audience for a two-way marketing communication.

  • Average rate $33.00 per hour.

• 6. If you need an admin assistant who doesn’t work in the office with you and can perform the same task from either #1 or #5.

  — You need a Virtual Assistant.

  • They can be an AA or an EA.

  • Often working for multiple people for a select period of time.

  • Average pay is $27.00 per hour.

• 7. Creator of visual communication to captivity your clients with logos, social media, videos, and website elements.

  — You need a Graphic Designer.

  • Professional and clean video creators — not Canva.

  • Can be certified or have a bachelor’s degree or higher.

  • Average pay $25.00.

• 8. Does your website need to be designed or re-designed? Pictures or fonts too big or small? Need a better flow for a user-friendly experience?

  — You need a Web Designer.

  • Your online web artist.

  • Often work with a Copywriter and Web Developer.

  • Average pay $33.00 per hour.

• 9. If your website needs smoother scrolling capabilities, dropdown menu links, and coding to different sections on your landing page.

  — You need a Web Developer.

  • Often work with a Web Designer and Copywriter.

  • Can be certified or have a bachelor's degree or higher.

  • Average pay $45.00 per hour.

• 10. Need a technical report written for a meeting? A manual created for your specific niche? An article or documentary for content creation to entertain your audience? Need a book written for you?

  — You need a Professional Writer.

  • A Copywriter, Ghostwriter, or an enthusiast who loves to write.

  • Trained, certified, or degree programs are available for technical, medical.

  • Average pay is $27.00 per hour.

** Research provided by: Indeed and Upwork, based on mid-level pay.

Yes, I know this is a lot.

So, why would you ask your AA or EA to perform 5 - 6 of these options when they are only trained for 1 - 2?

This unnecessary stress will burn out your admin of choice.

It doesn’t matter if you’re a small business owner, CEO or mid-level manager of your company. We all need administrative help.

So, what do you do?

Bonus Section Below!

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Bonus Section Below! 〰️

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Is it Worth the Expense to Hire a Virtual Expert?

A-B-S-O-L-U-T-E-L-Y!

But, the Question Remains —

“How Long Do I Hire Them For?”

This is the hard part.

Ask Yourself:

• Do I need someone full time?

• Do I want to see them wasting my time by looking at their phone?

• Can I hire on demand?

Once you determine what you need specifically with the top 10 — You can hire locally or virtually

& Yes! — On Demand!

• Let the experts tailor to each of your needs.

• Pay for what you want and when you want.

• No long-term contracts unless you want it. 1099 or a straight hire!

How Do I Fare in All of This?:

I’ve been in this field for a long time. My expertise in admin, copywriting, professional writing, and digital marketing is ranked at the executive level.

I qualify for 7 of the 10, and I will tell you what I can and can’t do.

What if You Want to Hire the Other 3 Options?

I highly recommend Upwork — a Professional Freelancer platform.

• Freelancers have been verified with their talents.

• Direct pay through the platform

• Stay on the platform for monitored and trusted communication.

I’ve hired a web developer for this website. She created my dropdown for my service page and saved me so much time and hassle.

Feel free to reach out for recommendations.

Interested in Hiring Me?

For Individual or Specific Services, Long-Term or Short-Term — Whatever you need to keep your business running smoothly.

I base my services on projects. Click here to view.

Purpose of My Rant — Hire the Right Person for the Right Tasks!

I hope this breakdown has given you a better idea of what to expect with your administrative assistants.

Be kind, respectful to them. They work so hard for your success.

Until next time!

Cheers and prayers,

Bella